Dayle Marie Hebert

Social Media Strategist

I’m Dayle Marie, social media manager based in Los Angeles. I studied Mass Communication, Media Studies and Digital Audiences at Walter Cronkite School of Journalism and I’m currently a Senior Social Media Strategist at BuzzFeed. Whether I’m strategizing or ideating, I’m passionate about growing digital audiences and online communities. 

show Marketing &
Community management

Original Series

BuzzFeed’s original shows have garnered millions of dedicated fans, with shows like BuzzFeed Unsolved and Worth It gaining cult followings.

For each original series, I worked with talent, captured behind the scenes footage, collaborated on marketing activations and developed social media promotional plans to build anticipation and drive viewership for upcoming seasons. 

Social media management &
Content Strategy

Lifestyle Brands

I have a proven track record managing high-volume social media accounts. With over 136 Million combined followers on Facebook, 26 Million on YouTube, 50 Million on Instagram and 4 Million on TikTok I have worked on Tasty, Tasty Home and Lost iN (formerly Bring Me), focusing on food, travel and home content.

My goal as a Social Media Manager is always to serve both the unique audience and the brand. For each brand, I utilize cross-team collaboration to develop content strategy, partner with influencers to create valuable content for shared audiences, and synthesize analytics reports for key stakeholders.

 
Brand collabs &
Experiental activations

New Media & Animation

With a combined following of over 26 Million, The Good Advice Cupcake, The Land Of Boggs and Weird Helga have redefined the social media landscape.

Alongside a team of animators, I have worked on several experimental new media accounts. Whether attending cons, promoting products, even facilitating the launch of back to back collaborations with Sprinkles Cupcakes, I strived to promote these accounts in fun and exciting ways.